Hashtag This

My day job requires me to write.  This week, I've been tasked with promoting next summer's internship.  Writing the job description, describing our company, that kind of thing.  My target audience is second and third year college students.  The content should be hip.  Fresh.  Da bomb.

That's not how young people talk anymore, is it?

Last week, on Spotify's Throwback Thursday Hip Hop station, it showcased all my music.  I refuse to believe that I'm a dinosaur.  Or have finally made the complete transformation into My Mother.  But, I admit I can't relate to kids these days.  Texting acronyms?  Instagram?  Hashtags?

#forgetit

So, I did some research.  How do you reach college kids these days?  I came across a website, explaining college lingo.  I realize it's been 20 years since I attended college, but really, have things changed so much?  We drank alcohol, too.  And went to class hungover (hey, at least we went!).  We mashed with inappropriate people.  We skipped classes on the first beautiful day of spring.  

But, here are the things I noticed:

- What the hello is an ABC (Anything But Clothes) party?

- We didn't make up nicknames for everything we did.  If we hooked up (I guess that is slang) with a dormmate (not that I ever did that, Mom), we didn't call it Dorm-cest.  It was just a hookup.

(Sidenote:  when I was in 6th grade, we started "going with" the opposite sex.  My mom used to always joke, "Where are you going?")

(pause)

(I can totally see myself doing that to my children.)

- I was thrilled to see Natural Light is still the college freshman beer of choice.  Go Natty Light!

- Reading Day is apparently a day the college sets aside for last minute studying before finals.  The hello?  We didn't get special treatment like that!  Every day should be reading day!  Stop coddling these bitches!

- Sexiled is a term used when your roommate kicks you out because they're "entertaining".  My second-year roommate didn't bother.  One night, I dreamt I was in an earthquake, woke up and realized my bunk bed was, in fact, moving!  But... oh.  It wasn't an earthquake.

- The 15-Minute Rule has been reduced to 10 minutes.

- There are dictionary entries for Ecstasy (X) and Venereal Disease (VD).

#iweepforthefuture